Business

Business woman and man study target audience data

Boosting Small Business Success: Effective Marketing Strategies

Understanding the target audience is crucial for effective marketing strategies. Businesses must identify their ideal customer profile to tailor messaging and offerings to specific market needs and preferences. This process involves comprehensive market research to gather data on demographics, psychographics, and consumer behaviors. By identifying pain points and challenges, companies can position their products or […]

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Blog posting

Discover 5 Great SEO Tips for Blog Posting Frequency

Whenever there’s talk about content, the eternal question arises: “How often should I post on my business blog?” Frequency of posting is a factor in search engine algorithms so setting schedule is recommended. Whether it’s social media, a business blog or YouTube channel, people always want to know the optimal blog posting schedule. How much

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Jim Shore Live Webcast

Live Webcasting Engages Enthusiastic Customers

Artist Jim Shore began live webcasting from his studio in 2015, offering signed collectibles and special pricing to viewers that purchased products on his website during the webcast. It proved so successful, he’s continued through 2016 and 2017. Live Webcasting Show In each hour-long show, host Valerie Menzel introduces Jim and tells viewers about the

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Search Frustration

Too Many Words

EDITING CONTENT PRIOR TO PUBLISHING Did you ever get the feeling that there’s just too many words on the Web? Well, you’re not alone. Many people feel overwhelmed by all the content and the myriad of links on every page. The authors of all these words seem to think that the more they write, the

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