Artist Jim Shore began live webcasting from his studio in 2015, offering signed collectibles and special pricing to viewers that purchased products on his website during the webcast. It proved so successful, he’s continued through 2016 and 2017.

Live Webcasting Show

In each hour-long show, host Valerie Menzel introduces Jim and tells viewers about the special promotion that’s happening during the live webcast. Through the show, Valerie and Jim show and discuss different product lines as Jim tells stories about the different pieces, the inspiration and some of the secrets behind the designs.

Viewers are able to live chat during the live webcast with other loyal fans online and post questions during the live show, some of which are answered live by Jim.

Fans love the interaction and customer goodwill that is fostered during live webcasting. For the business, the spike in purchases make the return on investment (ROI) worth the cost.

If you’re interested in live webcasting to drive online sales, you can learn more here.