Whenever there’s talk about content, the eternal question arises:
“How often should I post on my business blog?”
Frequency of posting is a factor in search engine algorithms so setting schedule is recommended.
Whether it’s social media, a business blog or YouTube channel, people always want to know the optimal blog posting schedule. How much is not too much or too little? More importantly, what’s the best solution for SEO?
Quickly in this blog post, we’ll explore different factors that may affect how often you should blog for the best SEO results.
Factors That Impact Your Blog Posting Schedule
Different businesses may thrive on different blog posting schedules as various factors can affect what works for you.
For example:
- Your audience. Are your readers busy people who don’t have time to read (let alone apply) your tips every day? In that case, publishing comprehensive, value-packed, and optimized blog posts less often may bring better results. If you’re unsure what your audience would find appealing, you can conduct a survey and ask them directly.
- Your field/niche. If you blog about news in a fast-paced field, you may have enough content to post every day. This schedule may turn out great, especially if your readers love to visit your website every day and are engaged with your content.
- Your goals. Ask yourself what you want to achieve with your blog. Do you want more organic traffic? In this case, frequent blogging is the way to go since many marketers claim they’ve seen a significant increase in ranking and organic visits after they’ve started blogging regularly.
Tips for Blog Posting Frequency for SEO
Here are a few tips that may help you discover the right blog posting frequency for your business.
- Consistency is more important than frequency. Set up a schedule that you can stick to and make sure your blog posts are truly valuable, as well as optimized for search engines.
- Update your blog posts regularly. That will make your content fresh and current, contributing both to your SEO efforts and credibility.
- Experiment with various posting frequencies. Publish one blog per day for a while, then check your analytics and see if the number of organic visits has increased. Then you can try posting less frequently and monitor potential changes. That’s the most reliable way to discover what works for your business and audience.
- If you choose to publish daily, it’s essential to plan ahead. If you run a small team, it’s sometimes challenging to keep up with keyword research, writing, editing, and everything else you have to do before you hit “Publish”.
- If you find that posting less often brings you better SEO results, try writing as much evergreen content as you can. These blog posts will need less frequent updating, and they can keep bringing you organic visits for years.
Cost-Effective SEO Technique
When you compare it to paid ads, backlinks, or other ways of increasing your website traffic or visibility on Google, blogging is one of the most affordable ways to attract people to your content.
If you’re not inclined to spend your time writing posts, consider hiring a marketer, a writer or an A.I. service to help you create blog posts. It’s well worth it to increase your SEO.
And how many blog posts a month will you publish? Well, that depends on several factors that we explained in this article.
No matter how often you decide to post, blogging will bring you incredible results. It’s a reliable way to build a brand, establish authority, and gain your audience’s trust, with ranking on the first page of search results being just the cherry on top.
